The first thing you need to know is search engine optimization (SEO) is not rocket science. In fact, you do not have to be, nor do you need, an expensive, professional SEO practitioner to make it work. While you can hire it done, and good SEO is available at an affordable price, you can also do it yourself. There are 13 things you need to do for your page or post content to rank well in search and actually develop solid organic traffic.
The second thing you need to know, and which you want to keep in mind, search engine optimization (often called search marketing) is a key element in bringing quality traffic to your site and ultimately leading to more sales and more clients for your business.
Social media provides the level playing field to reach out to more people, more businesses, more clients, than you can possibly know. But don’t just play with social media. Understand it as a powerful marketing tool. Learn how to use it effectively and, most importantly, know where, on which platform(s), you can find your target market.
Each social media platform has its own culture, its own way of doing things. You need to be sensitive to this and quickly figure out and adapt to what works and what doesn’t. Fail in this regard and all your effort may be for nothing. Master this and see the depth and breadth of your success!
It’s about reach, and a mailing list is not only a powerful way to extend your reach, it really is quite easy. As with so many things it is, of course, easy when you know how so, once again, you must learn your craft or hire it done. Do it right. Do it often. And it becomes easy over time.
Always give more than you ask. Deliver on your promises. Over deliver whenever you can. Then watch the growth as more and more people spread the word about your products and/or services. Whether you are into hard sell tactics or inbound marketing, the principles are the same. You need to give in order to receive.
Developing your unique online success means applying all of these concepts in an active, smart, consistent manner. Learn what you need to learn. Apply what you know in the best ways possible. And don’t ever be afraid to reach out for help when you need it. Lots of free help is available. My mission is to offer as much as I can. But sometimes you will have to hire it done. Done right, you will be investing in your current processes and your future success.
Success is an on-going journey. Those who are successful know this. They know the journey of success is never over!