There are two kinds of traffic you can drive to your evergreen business – free and paid traffic. Obviously, with paid traffic, you would have to part with some of your hard-earned cash, but you can get traffic instantly as well. With free traffic, however, the costs are not so obvious at first glance. While you may not be paying for anything upfront, you are going to be paying with your time. Many people say time is money. So if you want free traffic, you want to invest as little time as possible while still making the most of your investment.

1. Email Your List

If you do not have an email list yet, then you need to get started right away. You will commonly hear marketers say that the money is in the list. This saying is true, of course, if you do not spam your subscribers! These people signed up for your list because they found your content valuable. Continue to add value by informing them of new blog posts and products that will help them even more.

2. Social Media Marketing

Social media is not going to go away anytime soon. In fact, people are spending hours every day glued to their smartphones and computers, endlessly scrolling through their Facebook and Instagram feeds! Now, these two are not the only social media platforms on the Internet – there are countless more.

You just need to figure out where most of your target audience hangs out. If Pinterest is more popular for your audience, then engage with them on Pinterest. Likewise, if they are on Twitter, then interact with them on that platform. You do not have to be on all social media sites, however. Just choose the top 3 or 4 when you are starting out.

3. YouTube Marketing

You may think people go on YouTube to look at silly cat videos. But it is not always the case. In fact, many people go on YouTube to learn new things. If your product can use a video tutorial or demo, then film yourself using your product and upload it to YouTube.

To keep your branding consistent, make sure you add your logo and use your brand's colors, too. And then somewhere in your video content or in the description, add a call to action asking your viewers to visit your website for more information.